08
Dec
08

In these crazy times, there is “More Than Money”

It was July 2006 and I was just leaving my office to catch a flight. Wanting a book to read on the flight, I reach for True to Yourself: Leading a Values-Based Business by Mark Albion. Throughout that two-hour flight, Mark’s words and thinking touched me so deeply, that as soon as I entered my hotel room, I emailed Mark requesting an interview. (Click this link to read the entire interview.)
Albion’s message focuses on the importance of aligning one’s values with growing a business. Too often in the pursuit of profit, leaders disconnect with their values and forget why they got into business in the first place. Albion reconnects profit with the passion that fuels business growth.
More Than Money
Mark’s new book, More Than Money: Questions Every MBA Needs to Answer, is the perfect sequel because, in less than 100 pages, it asks the right questions to isolate what’s truly important to you. He puts a megaphone on that little voice inside you and gives you the courage to listen, understand and respond to its meaning.
Mark says, “Your passion will allow you to get lost in something bigger than yourself, as it is that passion – your will, not your skills – that will define you and make you great. That’s how you find yourself: by getting lost in something you feel has importance beyond yourself. It may be addressing a social challenge, building a company, or collaborating with colleagues to meet a deadline. And when you can meet a business need and a social need, especially if it is personal, the feeling is priceless.
When you get good at something you don’t want to do, you feel as if you’re dying a little bit each day – that your soul is being sucked out of you. Worse yet, it takes time to realize what’s going on. Maybe you don’t enjoy your work as much as you used to, or you aren’t performing as well as you know you can. Maybe Sunday nights are a misery, causing you to wake with a knot in your stomach Monday morning. Maybe you’re wondering, ‘How did I get here?’ That’s why I agree with the late George Burns: ‘I’d rather be a failure at something I love than a success at something I hate.'”
Here’s a cool way to experience his new book. Watch this 3-minute animated movie telling the story of a cocky MBA graduate trying to educate a fisherman in a small village. In the end, it’s the MBA who gets the education. Please give it a try, and if you like it, pass it on to friends, family and colleagues. (YouTube video.)
With all the stress and uncertainty of tough economic times, More Than Money is a needed and timely prescription to find and stay connected with your passion for life and work. I know you’ll enjoy and benefit from it as much as I have.
To purchase More Than Money on Amazon.com, click this link.
Pass this email on to your business colleagues, managers and friends.
Neil Ducoff, Strategies founder & CEO

Albion-bookIt was July 2006 and I was just leaving my office to catch a flight. Wanting a book to read on the flight, I reach for True to Yourself: Leading a Values-Based Business by Mark Albion. Throughout that two-hour flight, Mark’s words and thinking touched me so deeply, that as soon as I entered my hotel room, I emailed Mark requesting an interview. (Click this link to read the entire interview.)

Albion’s message focuses on the importance of aligning one’s values with growing a business. Too often in the pursuit of profit, leaders disconnect with their values and forget why they got into business in the first place. Albion reconnects profit with the passion that fuels business growth.

Mark’s new book, More Than Money: Questions Every MBA Needs to Answer, is the perfect sequel because, in less than 100 pages, it asks the right questions to isolate what’s truly important to you. He puts a megaphone on that little voice inside you and gives you the courage to listen, understand and respond to its meaning.

Mark says, “Your passion will allow you to get lost in something bigger than yourself, as it is that passion – your will, not your skills – that will define you and make you great. That’s how you find yourself: by getting lost in something you feel has importance beyond yourself. It may be addressing a social challenge, building a company, or collaborating with colleagues to meet a deadline. And when you can meet a business need and a social need, especially if it is personal, the feeling is priceless.

When you get good at something you don’t want to do, you feel as if you’re dying a little bit each day – that your soul is being sucked out of you. Worse yet, it takes time to realize what’s going on. Maybe you don’t enjoy your work as much as you used to, or you aren’t performing as well as you know you can. Maybe Sunday nights are a misery, causing you to wake with a knot in your stomach Monday morning. Maybe you’re wondering, ‘How did I get here?’ That’s why I agree with the late George Burns: ‘I’d rather be a failure at something I love than a success at something I hate.'”

Here’s a cool way to experience his new book. Watch this 3-minute animated movie telling the story of a cocky MBA graduate trying to educate a fisherman in a small village. In the end, it’s the MBA who gets the education. Please give it a try, and if you like it, pass it on to friends, family and colleagues. (YouTube video.)

With all the stress and uncertainty of tough economic times, More Than Money is a needed and timely prescription to find and stay connected with your passion for life and work. I know you’ll enjoy and benefit from it as much as I have.

To purchase More Than Money on Amazon.com, click this link.

Pass this email on to your business colleagues, managers and friends.

Neil Ducoff, Strategies founder & CEO and author of No-Compromise Leadership

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