How much is your company worth today?

If you were leading a publicly held company, your ultimate job responsibility would be to create value for the stockholders. Run an innovative, efficient, fiscally responsible, customer-service driven company with a strong brand identity, on a consistent manageable growth track, and the stockholders love you – and you get to keep your job. Wow, in one big sentence I just encapsulated the primary objective of a successful CEO who reports to the Board of Directors that represent the stockholders. At the end of the day, business and leadership is about growing the value of the company.

This whole concept of creating company value becomes a blur when you’re the owner, leader and primary stockholder. You’re doing work that you’re passionate about while pushing to grow sales, keep people productive, pay the bills, solve problems and generally keep things heading in the right direction. Yes, all your hard work has a direct impact on creating value for your company – but you probably have no idea what it’s worth.